Cassandra Eve is the founder of Whole Woman – a women’s support service that specialises in expanding women’s wisdom through connection to their Divine Feminine roots.
Based in Penzance in Cornwall and working internationally, Cassandra offers women the opportunity to engage and expand their self-development process through individual consultations, residential retreats, and her books. Professionally trained as an astrologer, counsellor, and women’s facilitator and having healed a broad range of her life experience including sexual abuse and a violent marriage, Cassandra provides the women who come to her, a new, expanded perspective on themselves and their lives. Participants on her retreats relate how they are life-changing, empowering a deep tangible shift. Having lived and worked in New Zealand, Australia, India, and the UK, teaching a meditative practice and living in spiritual community, Cassandra is skilled in building partnerships that embrace diversity.
Cassandra is a mother and grandmother. When she’s not with family and friends, or sharing her Whole Woman offerings, she loves to travel, explore new places and cultures, dance 5Rhythms, cook healthy food, or simply relax with a good book. Whilst she has co-facilitated firewalking, tandem parachute-jumped, and lived through two years of earthquakes, Cassandra is now more motivated by relaxation than excitement. Her desire for exploration is thriving though; she will always be a gypsy at heart, and always delve deeper into what women truly want.
Thank you for interviewing with us today, can you introduce yourself to us?
Hi, I’m Cassandra Eve, an astrologer-soul coach, women’s retreat facilitator and author. My business is Whole Woman, a service that supports women in deepening their self-connection and fulfilling authentic purpose in their lives. My focus is through Divine Feminine archetypes as models for women’s conscious expression in a rapidly changing patriarchal world.
Before I started Whole Woman, I lived in a spiritual community for twenty years in the UK and New Zealand, travelling and teaching a meditative movement practice internationally, also facilitating conscious relationship seminars. I also practiced as an astrologer during that time,
In my long and varied working life, I have also been a nanny, a Benefits Officer in the civil service and PA to the Chairman of a league football club.
I am a mother and grandmother and live in beautiful West Cornwall. I love to travel and when not on a beach at home, can be found exploring the UK and Europe. My work within Whole Woman totally inspires me and for healthy balance, I also enjoy dancing 5Rhythms, exploring Cornwall’s wonderful landscape and gardens, cooking healthy food, socialising and eating out.
Can you take us through your journey to where you are now?
The late 1980’s was a watershed in my life, as everything in my life fell apart. A serendipitous meeting in a café led me to an astrology club where I discovered astrology’s true relevance as a map of the human psyche. It supported my self-understanding at a time of huge change. Soon after this I began training as an astrologer, then in other holistic modalities including counselling. I started volunteering for a Rape & Incest Crisis Line at this time too. By the early 1990’s I was entering the holistic world with my offerings as a therapist/astrologer. In 1999 I met my first spiritual teacher and entered community life where I trained to teach a meditative practice. A period of extensive international travel and teaching ensued until 2012 when I left community to return to the UK. In 2013 I started Whole Woman as the culmination of my professional and experiential training.
Since starting, have you made any changes to your business model?
In 2013 when I started Whole Woman, I brought together various strands of my lifelong learning into one-to-one astrology and coaching sessions, and day workshops based on the Divine Feminine archetypes. All this work was face-to-face. In 2016 I decided to move my home to Cornwall, where I was born. This entailed a big change in my business model, as most of my work need to go online. At the same time, I was invited by an old friend to co-facilitate a week-long retreat in Crete. I fell in love with this beautiful island and have continued to share an annual retreat there. I have also expanded the retreat aspect of my work to facilitate three retreats per year, including Cornwall and Spain. During this time I have written two books on the Divine Feminine archetypes which expand my reach to women worldwide.
Have you ever had a mentor? If so, how has this benefitted you either personally or professionally?
I would class my spiritual teacher as a mentor. I cannot put into words the full benefits of that relationship, other than to say it supported me into living with real authenticity. I also took part in a business mentorship circle for two years when I started Whole Woman. It was invaluable in giving me the skills and tools to support my business, particularly in terms of marketing.
What outlets do use for marketing?
I use social media, plus online women’s and astrology networks. My main marketing happens through word-of-mouth recommendations and testimonials. I also co-facilitate a monthly Sacred Feminine Healing Circle for Women at each New Moon with a friend on a donation basis. This is a profound sharing circle but also acts as a promotional tool in allowing women to experience how I work without having to make a large financial investment.
What or Who has inspired you most recently?
I am often inspired by ordinary women facing the multiple challenges of being wife/partner, mother, entrepreneur, or business owner. Most recently I’ve been encouraged to see Sanna Marin become the youngest-ever Prime Minister and her forming of the female-led coalition Finnish government. By the time this profile goes out, we’ll know if she’s been successful in Finland’s recent general election.
What is the best piece of business advice you have received to date?
Be authentic. Be consistent. Create value through free content.
How do you create an evenly balanced work and personal life?
It’s an ongoing discovery as I love to be creative in my work and it deeply fulfils me. Last year I introduced clear boundaries for working and non-working days. This has supported me enormously. I also ensure I have regular chill-out activities – a breathwork class, regular massage, 5Rhythms dance and group walks.
Name a seminal point in your career so far?
In 2014 I was invited to present on the Divine Feminine in astrology at a major astrology conference in the Netherlands. It was a turning point, and a primary focus shift towards the Divine Feminine aspects of my work now. It gave me the confidence to start writing my first book on the subject.
What gives you ultimate career satisfaction?
Being of service in supporting women to embody a deeper understanding of themselves and their role within a changing world. Sharing the wisdom of our role as creatrix, our natural alignment with nature’s rhythms and how being in tune with our bodies (as well as minds) brings deeper fulfilment. Seeing those women make deep-seated change within their self-relationship and other aspects of their lives is a profound motivator for my work.
Are there any leading entrepreneurs or SME leaders that you admire and if so, why?
I admire Brene Brown for her work with emotional intelligence. I like how she synergises the rationale of research, statistical analysis, and emotional awareness to bring her audience the potential of deeper self-knowledge, well-being, and success.
How do you define your own success?
By my capacity to be adaptable, to flow in authentically meeting whatever needs are uppermost in my life at any given time. I don’t prioritise work or financial abundance over my own well-being, my desire for conscious healthy relationships, or pleasure and play. It’s an ongoing experiment!
Finally, what can we expect from you next?
An expansion in my retreat offerings to include a week’s retreat on the magnificent island of Madeira in spring 2024. The expansion of co-facilitation aspects of my work that will deliver a women’s nourishment weekend in Cornwall with other therapeutic facilitators in early autumn 2024. I look forward to contributing to BEYOUROWN & networking with its members to support the potential of further collaborations.