A brand-new digital platform designed to help the 93% of UK adults drowning in life admin chaos will launch in the UK on 16 September 2025. SafeKeep is a secure, intuitive app that allows users to upload, organise, store and share everything from wills and insurance policies to household bills and passwords. With smart reminders for renewals and deadlines, ensuring nothing gets missed, it also allows users to save messages and memories for loved ones, creating a legacy for the future.
A recent survey carried out by the business found that only 7% of the UK population are on top of their paperwork, resulting in 35 million adults admitting to drowning in chaos, the cost of missed renewal dates, unclaimed financial assets and probate delays.
With billions in unclaimed assets affecting millions of households, hundreds of pounds a year lost per person on missed payments, late fees, non-renewed policies and “loyalty penalties” for missed insurance renewals, plus legal and admin fees associated with mislaid documents, each disorganised adult loses an estimated £300 a year in avoidable costs – a whopping £10.5 billion across the UK.
SafeKeep is designed to eliminate the everyday stress of lost paperwork and forgotten deadlines while giving users peace of mind for loved ones after they are gone.
Created by a team of entrepreneurs with backgrounds in business, technology, finance and communications, the app has been designed to simplify life and death admin for all.
Co-founder and Managing Director Andrew Byres said: “So many of us have important documents scattered across drawers, email inboxes and filing cabinets. In a crisis, or even just when we need something quickly, that creates stress and wasted time, not to mention cost implications.
“SafeKeep is a smart digital filing cabinet – secure, easy to use, and designed to give you and your loved ones confidence that everything is organised and accessible when it matters most.
“What’s more, it’s not just about documents – it’s about creating a legacy. Messages, memories, guidance – the things people want their loved ones to have when they’re no longer here. That’s what makes SafeKeep truly different.”
Unlike generic cloud storage platforms, SafeKeep has been built specifically for life admin and legacy planning. The app allows users to:
Securely upload and categorise key documents
Share access with trusted family members or advisors
Receive smart notifications for renewals, payments or policy expirations
Create a structured digital legacy to reduce stress for loved ones
The platform has been developed with security at its core, using bank-level encryption and multi-factor authentication to keep data safe.
Co-founder and Chief Product Officer Jacob Dilley said: “SafeKeep is more than just storage – it’s a tool for peace of mind. We want to empower people to take control of their life admin, reduce anxiety, and make sure their families aren’t left struggling to find critical information in the future.
“Life admin often gets left until it’s too late – when a policy expires, a bill is missed, or a family member passes away. SafeKeep is designed to stop those scenarios from becoming crises by putting everything you need at your fingertips.”
The app officially launches in the UK on 16 September 2025 with an online platform and app, but early users who register before 15 September will receive three months of Premium access free of charge.
