The Importance Of The Right Imagery For Your Brand By Fiona Kelly, Photographer

We live in an increasingly visual world and are surrounded by photos and videos that are vying for our attention. Now more than ever it’s important to have the right imagery to make your business stand out. And it’s not just about standing out. The photos you share are the way that you and your brand are viewed by existing and potential clients and customers. Making the right impression and being remembered for the right reasons can make all the difference. 

Fiona Kelly has been a photographer for 16 years and before that an art director for over a decade. In that time she has worked with many businesses to help them create the right imagery to elevate their brand. Her work ranges from relaxed portraiture and headshots to lifestyle product photography, interiors photography and events. She has a holistic approach to how she works, bringing her wide ranging experience and skills in photography and art direction. She understands the challenges that many entrepreneurs and business owners face when it comes to photography, not least finding the confidence to get in front of the camera and be the face of their brand. 

Our attentions spans are short (and getting shorter)

When a potential customer or client lands on your website or finds you on a social channel, you’ve got just a few seconds to make an impression. They aren’t yet emotionally invested in you and need a reason to stick around. The photos or videos you share are the first thing people see. You want them to instantly connect with your brand and feel like they get you. Stock photos or photos generated by AI just won’t cut it if you are wanting to be authentic and make genuine connections with customers.

Your Website is Your Shop Window

Think of your website like the front door to your business. Would you want people to walk into a messy, uninspired space? No! The same goes for your website. The right photos make your business look intentional. The images you share need to capture the aesthetic and feel of your business, whether thats high-energy, sophisticated, creative or homely.

Build trust and credibility

We are all discerning and so are your customers and clients. They are landing on your website or social media with expectations, whether they know it or not. If they see low-quality or blurry images, they might question the quality of your business. If they can’t find a photo of you they may question if you are professional or to be trusted.

On the flip side, beautiful professional photos can really help build trust and credibility. They communicate that you take your business seriously and care about the details. This trust can translate into loyal customers and clients who keep coming back for more!

Tell the story of your brand

People buy from people and better yet, they buy from people they feel like they know and like. When they know your story it’s even better. Professional photography and video are one of the best ways to tell your story. Whether it’s showcasing your work process, behind-the-scenes moments, or the faces behind the brand, compelling photography can help you really connect with your audience on a deeper level.

The right images have so many uses. 

Many business owners aren’t sure about the full potential of using professional photos, which might be why they feel reluctant to invest. But there’s a whole range of platforms where you can use the photos. Here’s just a mini list you can save:

  • Instagram posts
  • Instagram carousel
  • Instagram Stories
  • Email newsletters
  • Sales order email updates
  • Website pages
  • Blogs
  • Profile pictures
  • Pins on Pinterest
  • LinkedIn banner
  • LinkedIn posts
  • Facebook cover photos
  • Facebook groups
  • Facebook ads
  • Google Maps posts
  • Directory listings
  • Email signatures
  • Postcards
  • Market stall banners
  • Packaging
  • Brochures
  • Press features
  • Podcast appearances
  • Event & conference packs

Strong imagery is key to effective marketing. Having a library of the right visuals that you can use across all your platforms is so important. This consistency of imagery not only looks great but also reinforces your brand message. Plus, fresh, quality images are much more likely to get shared, which means more exposure for your business.

Website – www.fionakphotos.com

Instagram – www.instagram.com/fionakphotos

LinkedIn – https://www.linkedin.com/in/fionakellyphotography/