I’ve always believed that success isn’t just about strategy—it’s about energy. As female founders, we’re constantly navigating spaces that weren’t originally built with us in mind. But what I’ve come to realize—through my own journey and through supporting the brilliant women inside my private members club—is that when we lead with intention, when we honour our alignment, and when we trust the frequency we’re moving in, everything begins to shift.
Energetics in business isn’t some fluffy buzzword—it’s the subtle, powerful force that dictates how we attract opportunities, make decisions, and magnetize the right people. Here are five core energetic practices I live by and channel through BEYOUROWN to women who are ready to rise on their own terms:
Protect Your Energy Like It’s Your Brand Reputation
You wouldn’t let just anyone speak on behalf of your brand, right? So why allow just anyone to access your energy? Boundaries are a form of self-respect—and when you’re building an empire, they’re non-negotiable. Be fiercely intentional about who you allow into your inner circle. Your energy is your currency. Spend it wisely.
Lead with Feminine Power, Not Burnout
We’ve been taught that hustle equals worthiness, but I’ve witnessed firsthand how that narrative breaks women down. The most magnetic leaders I know honour their cycles, lean into flow, and build empires with both grace and grit. When you operate from a state of alignment rather than exhaustion, your business becomes a reflection of your wholeness—not your burnout.
Use Your Intuition as Your CEO Superpower
Data is important, but never underestimate the quiet wisdom of your gut. I’ve made some of my boldest business decisions by listening to that inner knowing—especially when logic didn’t quite have the answers. Intuition is often the fastest route to clarity, especially in spaces where innovation is key.
Surround Yourself with Expansive Energy
The energy of the room matters. It’s why I created a private space for ambitious women—to connect, collaborate, and rise together. When you’re in a space where other women are dreaming big, breaking ceilings, and unapologetically owning their success, it activates something in you. Your circle should feel like a mirror of who you’re becoming—not a reminder of who you used to be.
Be Delusional (In the Best Way) About Your Potential
I say this with love: the world doesn’t need more realistic women. It needs more of us willing to be seen, to be bold, and to believe in something wildly audacious. Energetic alignment often starts with self-belief. Before anyone else sees the vision, you have to believe in it so deeply that it becomes inevitable. That’s not delusion—it’s leadership.
