When you are an entrepreneur, it can be overwhelming to keep on track with the online world. Entrepreneurship is about staying ahead of the curve and finding opportunities for yourself; but with a whole wealth of information and opportunity on the internet, it’s difficult to be noticed, or to find others you want to work with.
One essential component to today’s entrepreneurship is having an online presence that is both searchable and actionable. A question many young entrepreneurs ask is: should I design my own website, or work with a web designer? In today’s post, we’ll explore the pros and cons of designing your own website!
Website design is a complex set of skills that you will need to learn over time. However, using online tools and tutorials, it is possible to design your own website with very little experience.
Here are some pros of designing your own site!
- Designing your own website is cheaper. Using packages available on platforms like SquareSpace or WordPress, anyone can build a website for a low monthly fee. Ultimately, this is a cheaper option to hiring a professional web designer.
- You have complete creative control over the process. When you design your own site, you don’t have to succumb to other people’s design ideas. Running your own business means having a clear vision, and designing your own website allows you to execute that vision with precision and care.
- Your website will truly reflect your personality. As an entrepreneur, your personality is super important to your brand. Designing your own site allows you to reflect that in the online sphere!
The cons of designing your own website
Of course, there are downsides to every choice you make as an entrepreneur. Let’s take a look at the cons of designing your own website.
You may make common SEO mistakes.
SEO (search engine optimization) is a hugely important factor when you are designing your website. Making your awesome new site findable to your clients is tricky, and requires some dedicated research to get right. A website designer will be well versed in SEO best practice, making your web design project more effective from the outset.
A web designer will have expensive graphic design tools that make your website look more impressive.
Web designers will have many software tools at their disposal that regular computers, and regular people, don’t need to have. Hiring a graphic designer will give you access to all these tools without having to pay for them yourself – with years of expertise and training to go along with it! Ultimately, this will make your website look more professional and slick when it is finished, giving a better impression to your clients from the outset.
If you are in the process of building a website for your company, it can be tricky to decide whether hiring a web designer is worth it. Use this helpful guide to make this crucial decision, so you can put your best foot forward when sourcing new clients.