Why visibility matters
Visibility is about making an impact in business, leadership and life in general. At times, women are often conditioned to shrink, to blend in, to dress “appropriately” rather than authentically. This is especially true as we get older because society is telling us to subtly quieten down both in voice and appearance.
The fact is, you have not spent years growing, building, learning and leading just to simply fade into the background. Now is the best time to introduce colour not only into your wardrobe, but also into your personal life.
The science behind colour psychology
Colour psychology is the study of how colours influence perception and behaviour. These principles should not just be applied to logos or branding. Remember, you are your own personal brand and your wardrobe is the visual introduction. When you wear colour with intention, you shift how people perceive you and how you perceive yourself.
What different colours say and how to use them
Red – Bold and passionate. Wear this colour when you need to lead, speak up or make a powerful first impression.
Blue – Calm, trustworthy and grounded. Ideal for meetings, interviews and situations where connection and credibility matter.
Yellow – Energetic and creative. Great for brainstorming sessions, networking events or days when you need a boost.
Purple – Wise, entrepreneurial, luxurious and spiritual. A fantastic choice when stepping into mentorship or a thought leadership role.
White – Clear, clean and confident. Great for public speaking or visibility-driven events. This colour will not only help you to stand out but will also make other colours pop.
Black – Powerful but be careful. Too much can create distance and should be balanced with a vibrant accent.
Green– Balanced, fresh and nurturing. Perfect for coaching sessions or when you want to appear grounded and approachable.
The key is being intentional, because when you choose a colour based on how you want to show up, you are dressing from the inside out and people will feel this.
Practical steps to start dressing with colour intentionally
1. Look at your wardrobe. What colours are dominant? Are they serving the woman you are now or becoming?
2. Choose a power colour. Pick one shade that lights you up and start integrating it into your weekly outfits.
3. Use colour strategically. Wear colour as a communication tool.
4. Start small. If bold colours feel intimidating, start with accessories, scarves, bags, shoes or statement earrings.
5. Break old rules. For example, black is not the only option, and neutrals do not have to mean being invisible. Trust your intuition.
You are the message so let colour amplify it
When you dress with intention, especially through colour, you begin to align with your core, visibly and energetically. You start showing up differently and people will notice, listen and remember you.
When embarking on your personal style journey, it is important to change your mindset and become comfortable with being uncomfortable. This shift is going to give you confidence and empower you to think outside the box. It will help you to experiment with styles, colours, patterns and fabrics that may not be familiar to you. This is the only way to find out what suits you, what you feel comfortable in and what is going to help you make an impactful first impression, but also to leave a strong lasting impression.
Colour when used intentionally can be another transformational tool to help you succeed and prosper. Being seen and heard is not about being flashy and loud but about fully embracing yourself and celebrating those unique qualities that set you apart from everyone else.
Always show up with intention, let your presence speak volumes and let your wardrobe support it.
